I was in a meeting this morning with some of SAS’ most active social media marketers: a solid group of smart folks who understand the value of social media and are integrating social into their campaigns in practical, measurable ways that add real value. It’s always an exhilirating discussion.
We’re planning a half-day social media session for all of SAS Americas marketing, to be held in August, so we’re working on the agenda and looking at survey results to see what our colleagues most want to know. (Sneak peek: people are still very eager to learn about how to use Twitter more effectively).
As part of the larger two-day meeting, we’re considering bringing in an outside speaker to get the group energized and thinking about new possibilities. As one person in the meeting put it, “We talk about this stuff all the time. It’s always good to hear from someone outside the company.”
I agree completely. But it’s also a bit ironic. Most of the people in that room are active, engaged and enthusiastic users of social media and are learning - even developing - practical ways to use it. So why do we need someone to come in from the outside?
Call it the Outside Expert Syndrome. I know I’m not the first person to notice it, or perhaps name it. Sometimes we just need the validation from someone outside our company that We’re Doing it Right.
So here’s my proposal. Let’s create the Outside Expert Network. We’ll send someone to your company to tell your colleagues what you’ve been saying for months. And you can come here and tell our colleagues what we’ve been saying for months.