Our “Nuts & Bolts of Social Media” video series carries on with a new interview between SAS’ Deb Orton and Gary King, CIO of national clothing retailer Chico’s. Gary begins with a brief story of how Chico’s started as a small store selling folk art (Really? Yes, really.), before transforming
Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the
Mashable.com is a great place to keep up-to-date on the happenings in social media, and their @Mashable Twitter account is my personal social media canary-in-the-coal mine. Today they're warning us about a new Facebook scam centered around a video that promises to reveal the "truth" about Coca-Cola. If you click
If you need a quick, simple elevator pitch for why your company should have a blog, don't miss the post Corporate Blogs: How's Your Elevator Pitch These Days? from Conversation Agent, which includes elevator pitches from popular social media pros. If you'd like a longer explanation for why blogs matter
We’re pleased to offer another segment of “The Nuts & Bolts of Social Media,” this time with my esteemed colleague, Justin Huntsman. In this short video, Deb talks to Justin about how he’s integrating social media into his campaigns. During the discussion, Justin provides some great ideas about how to
Chris Brogan is a well-known social media speaker and consultant. You may have seen him in the "Nuts and Bolts of Social Media" series interviews he did with Deb Orton. (Scroll down past the clip of the goofy-looking guy in glasses.) He's also an amazingly prolific blogger, sometimes posting several
I just saw a tweet from someone attacking “self-declared social media gurus.” This has been going on for a long time, to the point where people who have some professional relationship to social media would probably rather be called a shoplifter than an expert. It’s gotten a little out of
At South by Southwest this year, people were talking about location-based services like Foursquare and Gowalla as the next big thing, the same way Twitter was discussed there in the past. Location-based services let you check in at a place from your mobile device, and people who you have let
New Marketing Labs does a great job with their conferences of distilling the essential information into easily understood chunks that you can take home and start, um... chunking with right away. One of the first social media conferences I attended was their Inbound Marketing Summit in San Francisco, way back
Earlier this year we took part in the eMetrics conference in San Jose, CA and sponsored a Marketing Lab about Social Media Metrics. We were fortunate to be able to plan & execute the session with Katie Paine (CEO of KDPaine & Partners), who presented with SAS’ Director of Media
