I painstakingly created my official schedule for Blogworld Expo earlier this week and realized half-way through the exercise that almost every session I'm planning to attend is part of the Social Media Business Summit, which, as far as I can tell, is like a conference within a conference. I probably
In this segment of “The Nuts & Bolts of Social Media,” Kirsten Hamstra outlines the details of how SAS Publishing planned and executed its social media strategy. SAS Publishing was the first SAS division out on Social Media and they achieved good early success through planning, and are able to
~Contributed by Stacey Alexander, Social Media Intern, SAS~ I went to a Lunch-n-Learn a couple weeks ago on getting the most out of Google Reader and it’s applications. It was so informative, I was inspired to turn in my iGoogle dashboard for a Reader. Below is a recap of the
Presenter: Bert Dumars (@Bwdumars), Vice President E-Business & Interactive Marketing for Newell Rubbermaid From the program: Bert has worked with many departments through the Newell Rubbgermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and
~ Contributed by Stacey Alexander ~ So you’ve heard that Facebook is a great platform for business, and you’d like to use it, but don’t really know what to do past the initial step of setting up your account. Lucky for you, I wrote this blog post. Now, in case
Our “Nuts & Bolts of Social Media” video series carries on with a new interview between SAS’ Deb Orton and Gary King, CIO of national clothing retailer Chico’s. Gary begins with a brief story of how Chico’s started as a small store selling folk art (Really? Yes, really.), before transforming
Mashable.com is a great place to keep up-to-date on the happenings in social media, and their @Mashable Twitter account is my personal social media canary-in-the-coal mine. Today they're warning us about a new Facebook scam centered around a video that promises to reveal the "truth" about Coca-Cola. If you click
We’re pleased to offer another segment of “The Nuts & Bolts of Social Media,” this time with my esteemed colleague, Justin Huntsman. In this short video, Deb talks to Justin about how he’s integrating social media into his campaigns. During the discussion, Justin provides some great ideas about how to
Chris Brogan is a well-known social media speaker and consultant. You may have seen him in the "Nuts and Bolts of Social Media" series interviews he did with Deb Orton. (Scroll down past the clip of the goofy-looking guy in glasses.) He's also an amazingly prolific blogger, sometimes posting several
I've had a few conversations lately with friends and business acquaintances who expressed an interest in a job involving social media. I found myself giving all of them the same basic advice, so here it is. None of it is new or novel, and I'm not entirely sure I haven't
