Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by
As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL. It's like an annual family reunion of SAS users from around the world, all coming together to reconnect,
Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away,
Andy Swenson, VP of Database and Revenue Management at Pinnacle Entertainment outlined their approach to customer loyalty, which included some great takeaways for companies in any industry. The gaming resorts leader partnered with Teradata to provide the database and with SAS to handle the marketing solution that enabled them to differentiate
In my last post, titled How to find the most profitable growth opportunities, I talked about the first of three main customer challenges that we solve with our Customer Intelligence solutions, finding the best growth opportunities, which involves using information and data management, segmentation, modeling and scoring, and having a
For marketers with a lengthy, complex sales cycle, it is still imperative to engage a potential buyer as quickly as possible with relevant information. In an online world, tools like “click to chat” help with those willing to engage with vendors. In handling the volume of interactions of those who are not yet ready to
Is SAS doing the right things when it comes to multichannel campaign management? In a nutshell, this is the question Gartner asked and recently answered by naming SAS a leader in their latest research report: Gartner’s Multichannel Campaign Management Magic Quadrant. The report highlights our advanced optimization and analytical capabilities,
SAS is very pleased to co-host a Webinar with HealthScape Advisors on May 4, 2011 at 1:00pm ET, produced by AHIP. This Webinar will highlight the role that customer intelligence can play in helping health insurance plans manage the challenges of healthcare reform, and is titled: Manage the Challenges of
As a B2B marketing organization that promotes market-leading business analytics software and services, we at SAS have encountered the challenges that stem from our customer’s changing buy-cycle habits, as more and more turn to online channels for their research, evaluation, and consideration phases. We talk about these challenges in the
Recently, my friend and colleague Will Waugh published Lead Management Automation – How We Did It and What we Learned, the first in this series of Lead Management Automation posts. While Will focused on outlining the digital marketing challenges we faced at SAS, I focused on solving those challenges. Here
