We had the good fortune to have Ralph Thomas, Ph.D., VP of Strategic Analytics and Database Marketing from Seminole Gaming, participate in our integrated marketing management panel at the 2012 SAS Global Forum Executive Conference along with his colleagues from Office Depot and Best Buy. Each panelist presented a short
There are no silver bullets that guarantee success for marketers. Betting on a single channel, technology, process or team is very much like betting everything on “Red” in a casino – there’s no more than a 50% chance of success – for each item. Make bets on each, without understanding
I had the pleasure to sit in on a panel discussion at the the 9th Annual SAS Health Care and Life Sciences Executive Conference focused on the topic of understanding and managing customer behavior in the changing health care landscape. This panel was moderated by Dipti Patel-Misra Senior Manager in the Center for
I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries. One session featured speakers from Independence Blue Cross sharing their
Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by
Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns
Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like
Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now. And what an intriguing industry it is! Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it's become even more interesting (it’s also one
As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent
In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously. I help market and sell campaign management software, yet very few
