Tag: customer analytics

Customer Intelligence
Jonathan Moran 1
Taking the best marketing action

In my last post, titled How to find the most profitable growth opportunities, I talked about the first of three main customer challenges that we solve with our Customer Intelligence solutions, finding the best growth opportunities, which involves using information and data management, segmentation, modeling and scoring, and having a

Customer Intelligence
John Balla 0
Customer intelligence and analytics at DMA:2011

There is a great opportunity for marketers coming up at DMA:2011 to learn about how customer analytics help marketing fulfill its mandate as a driver of profitable revenue growth.  SAS will present a DMA:2011 Preconference Intensive Session on Saturday, October 1 and Sunday, October 2, titled Customer Intelligence & Analytics.   There will be four parts that

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