This year we’re happy to be working with Harvard Business Review on a series of Customer Intelligence Insight Centers and Webinars. The first of those webinars happened recently featuring Harvard Business School Professor Ranjay Gulati.

Here are a few teaser sentences from the HBR Blog post. If you’re interested, click-through to view the onDemand version of the webinar.

Most companies aim to be customer-focused yet few produce innovative customer solutions. What stops them? Often, it's rigid organizational silos and limiting views of the contributions that marketing can make. But with the right framework, marketing can be a vital strategic function, driving innovation and growth.

Continue reading Why Aren't More Companies Unleashing the Power of Marketing?