![Transforming the customer experience with analytics](https://blogs.sas.com/content/customeranalytics/files/2017/06/Customer_real-time-702x336.jpg)
Tiffany Carpenter, head of customer intelligence at SAS UK & Ireland, looks at the benefits of real-time customer experience and offers a preview into how analytics is powering hyper-personalised customer journeys In recent years, customer experience has become an important battleground for brands. Yet, in a hyper-connected, hyper-competitive environment where