![Seeing opportunity in the Internet of Things Solar panels being installed on our roof.](https://blogs.sas.com/content/customeranalytics/files/2014/04/Solar.Panels.jpg)
There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's generated from these devices. It's not so much that we have to get our geek on, but the devices themselves ultimately