I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my
The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four "mixologists" who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before
My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman's, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam
Notes from the panel discussion today at MarketingProfs Digital Marketing Mixer. Panelists: Michael Brito, @Britopian Becky Carroll, @bcarroll7 Tom Diederich, @Dieds For their Ajay Bhatt campaign, Intel found their was a huge outpouring of demand for t-shirts with Ajay's picture, based on the conversations on Facebook, Twitter, blogs, etc. They
Jeremiah Owyang from Altimeter Group led a fascinating panel at Blogworld today titled "Where Are We Going? The Future of Social Media & Business." As I did yesterday with Chris Brogan's session, I'm posting my tidied-up notes here. This session was without a doubt a call to action for corporate
I wrote a lot of poetry in college. (Don't worry, that was pre-web so I have no links to subject you to). When I was doing it regularly, thoughts would come to me in poetic terms, or a snippet of conversation would spur an idea. The more I wrote, the
I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it's easy to forget
David Thomas, SAS Social Media Manager, Part 2 from Jeff Cohen on Vimeo.
No matter how active you are in social media, there's probably someone out there who makes you feel like a cloistered misanthrope. I've met four of those people in the last couple of weeks: Wayne Sutton, Jeff Cohen, Kipp Bodnar and Ryan Boyles. I'm not sure it's possible with the
I'm certainly not the first person to give reasons why I choose not to follow people on Twitter, but there are a few Twitter habits (twabits?) that particularly annoy (twannoy?) me, in addition to the habit of making up new words by tacking a "tw" on the front (tweologizing?). 1. You aren't
