Because of my job as social media manager at SAS, a lot of people ask me how to get started in social media. I'm working on several different resources to help our sales, marketing and communications folks understand how to integrate social media into their activities and provide bottom-line value.
If you're active in social media, especially if it's part of your job, you've probably gotten used to the feeling that you're doing everything wrong, or that you aren't doing enough. In the past few weeks, I've been told - directly or indirectly - that a Facebook fan page is
Laurie Ruettimann of the Punk Rock HR blog is seeking your best advice for jobseekers. Despite all the articles, books and blog posts out there telling people how to land their dream job, people still miss some fundamental things. Plus, as we all know, it's a tough market. If you've
Recently I speculated about the future audience I'll be talking with in 20 years. Despite being someone who thinks on a daily basis about communicating as a brand, I think that mindset is on the way out. I don't mean we shouldn't have brand standards and think about how our
David Meerman Scott has a great post this morning called "Social Media is the new punk rock", with a link to a very clever video created by Engage | ORM. The analogy is that punk rock was a reaction to corporate control of the music industry, they used whatever tools they could
(At least about this one thing.) I wrote this post on a plane to Germany, where I was headed to present at our annual Global Web Summit, where all (or most) of the folks at SAS setting our web direction met to talk about SEO and web analytics and other
Geoff Livingston wrote a blog post yesterday declaring social media is dead. As you can imagine, it's generated some comment and debate. Geoff is a public relations strategist with CRT/Tanaka, CEO of Livingstone Communications and a (the?) driving force behind Blog Potomac. I saw him present at the Society for
People are talking about SAS online whether we are there or not. It's good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines,
I've worked for a lot of different kinds of companies and organizations, run my own business, and been laid off by a big company. I know what it means to be a loyal employee and also to have that loyalty crushed. When I heard SAS' CEO Jim Goodnight say he would accept
David Thomas, SAS Social Media Manager, Part 2 from Jeff Cohen on Vimeo.
