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Shelly Goodin 0
SAS author's tip: Using text mining in CRM Applications

This week's SAS author's tip comes from Randy Collica and his new book Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition. Randy, a Senior Solutions Architect for SAS, is extremely knowledgeable and approachable. In his new book, Randy uses SAS Enterprise Miner and the most commonly available techniques for customer

Customer Intelligence
John Bastone 0
Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like

Alison Bolen 0
Twitter is a big data problem

Back in my day-one post of this "HPA once a day project," I promised a post about Twitter as "big data." I know some of you are already moaning about the noise on Twitter and the "what I ate for breakfast" type of commentary that's prevalent there. So I'm going to

Mike Gilliland 0
IBF conference and The BFD book signing

I love dogs. Not to the extent that Rick Santorum has to be concerned. And not to the extent of actually having a dog as a pet. But man-dog love has become an issue in the 2012 US presidential campaign, and I thought The BFD readers should know my stance

Advanced Analytics
Rick Wicklin 0
What is Mahalanobis distance?

I previously described how to use Mahalanobis distance to find outliers in multivariate data. This article takes a closer look at Mahalanobis distance. A subsequent article will describe how you can compute Mahalanobis distance. Distance in standard units In statistics, we sometimes measure "nearness" or "farness" in terms of the

Aimee Rodriguez 0
New Business Intelligence book will help many SAS users

Building Business Intelligence Using SAS: Content Development Examples by Tricia Aanderud and Angela Hall just published this month. This highly anticipated book—called “a must read for anyone using SAS® BI”* —is a quick-start guide that will help users move quickly from using only one of the SAS BI Clients to

Alison Bolen 0
HPA once a day: day one

I'm not a fan of obscure acronyms in blog post titles, but by the end of this month I'm hoping HPA won't be obscure to anyone who reads this blog. It stands for high-performance analytics, and I'm challenging myself to blog about it once a day for the next month.

SAS Events
Sandy Varner 0
Get hooked on the NOOK!

As a little girl growing up in rural North Carolina, I remember going to my Granddaddy’s fishing pond. My Daddy and Granddaddy loved to fish but as a six-year-old the fishing was boring to me. I was more interested in finding the worms to put on the fish hook.  I’d

Analytics
Melissa Savage 0
Analytics helping transportation officials get the job done in tight financial times

The American Association of State Highway Transportation Officials recently released a top 10 list of transportation issues that will be “talked, written or tweeted and legislated about” in 2012.   As expected, funding constraints and Congressional action on reauthorization appear on the list but the group also notes that natural disaster

Advanced Analytics
Rick Wicklin 0
Use the Cholesky transformation to correlate and uncorrelate variables

A variance-covariance matrix expresses linear relationships between variables. Given the covariances between variables, did you know that you can write down an invertible linear transformation that "uncorrelates" the variables? Conversely, you can transform a set of uncorrelated variables into variables with given covariances. The transformation that works this magic is

Mike Gilliland 0
Forecasting fashion apparel (Part 3)

Some ideas sound great (combining chocolate with peanut butter) and turn out great (Reese's Peanut Butter Cup).  Some ideas sound great (getting a face lift) but turn out bad (Kenny Rogers, Greta Van Susteren). Some ideas sound bad (a Run-DMC / Aerosmith duet) but turn out great ("Walk This Way").   Some ideas sound bad (letting

Sean Gargan 0
eBooks, eBooks, eBooks

More than 1,000 attendees from all facets of the Publishing industry gathered in New York in January for the 2012 Digital Book World Conference.  Not surprisingly, the topic of eBooks and their impact on the industry was a focal point of the three day event. Many of the presentations, the

Shelley Sessoms 0
Find me at Statistical Practice 2012

In less than two weeks, I’ll be in sunny Florida attending a brand new conference. According to their Web site, Statistical Practice 2012 aims to bring together hundreds of statistical practitioners, including data analysts, researchers and scientists who engage in the application of statistics to solve real-world problems on a daily basis.

Rick Wicklin 0
How to access SAS sample programs

Have you ever wanted to run a sample program from the SAS documentation or wanted to use a data set that appears in the SAS documentation? You can: all programs and data sets in the documentation are distributed with SAS, you just have to know where to look! Sample data

Mike Gilliland 0
Forecasting fashion apparel (Part 2)

Have you noticed the annoying stock art they put on The BFD blog header? All I can think of is "If those idiots only used SAS Forecast Server, they wouldn't have to draw graphs all over their window panes just to do forecasting." It must really p.o. the housekeeping staff at that

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