While you might not think that businesses outside the trendy, youth-focused fashion and music markets would have much to learn from the practice of “coolhunting”, there are some key product life cycle principles common to both. Coolhunting is market research aimed at discovering, in their infancy, new trends in youth markets, catching
Sometimes it is useful in the SAS/IML language to convert a character string into a vector of one-character values. For example, you might want to count the frequency distribution of characters, which is easy when each character is an element of a vector. The question of how to convert a
Accessing computing resources must feel like playing Monopoly in some organizations. If you can out-game fellow analysts or have more-than-a-little luck, you get your report when you need it. If you can’t, you don’t pass Go and have to wait your next turn in the queue . . . whenever
Sie kennen SAS als führenden Anbieter von Analytics - aber wussten Sie auch, dass wir Lösungen für das Verteilen von Stammdaten anbieten? Und hier sprechen wir nicht nur davon, dass wir analytische Lösungen mit guten, qualitätsgesicherten Daten füttern, sondern es geht auch um operative Datentöpfe - in Einkauf, Logistik, Produktion.
If the latest issue of sascom magazine has a theme, it’s preparation. The size and speed of your data is growing exponentially, the world of analytics is changing – and we want our readers to be ahead of the curve. That’s why we’re continuing to explore data visualization. Visualizations are
This week's SAS tip is from Kevin D. Smith and his new book PROC TEMPLATE Made Easy: A Guide for SAS Users. Kevin is a software developer at SAS with extensive experience supporting PROC TEMPLATE and underlying ODS technologies. We're excited that Kevin decided to write his book and hope
SAS 9.4, our newest platform release offers product enhancements galore, more deployment choices than ever, simplified administration and more. In this post, we take a look at SAS 9.4 deployment options. Now you can choose the best way to provide the world’s most powerful analytics to your users. Is a
Ed says the great jobs of tomorrow will be in the fields of science, technology, engineering, and mathematics (STEM). Unfortunately, people with disabilities are currently underrepresented in these fields. So, the accessibility team here at SAS is working hard to make sure that analytical tools are accessible for everyone. This
Mit Blick auf 2014: Das Motto der CeBIT lautet Datability, also „die Fähigkeit große Datenmengen nachhaltig und verantwortungsvoll zu nutzen“.* Das Leitthema ist gut gewählt - wie bereits Shareconomy in diesem Jahr. Denn aus meiner Sicht startet Datability endlich eine gesellschaftliche Diskussion über unternehmerische Wertschöpfung mittels Datenauswertung – auf Basis
One of the most often repeated quotes in business is, "If you can't measure it, you can't manage it." It's attributed to the late management consultant Peter Drucker, and it's become so ingrained in business parlance that it's almost cliché. And people still say it for one simple reason - it's true. Even in
Do you know (right off the top of your head) the simple SAS/GRAPH code you would use to create line graphs? ... If not, then this tutorial is for you! A line plot is basically a scatter plot where the markers are connected. A line plot should only be used
As professional golfers tune up for the SAS Championship, I had the unique opportunity to sit down for a chat with Big Data. Maybe you've seen him on TV or in your corporate board room. He’s the guy with answers to many of the most complex issues faced by business
Finding the maximum value of a function is an important task in statistics. There are three approaches to finding a maxima: When the function is available as an analytic expression, you can use an optimization algorithm to find the maxima. For example, in the SAS/IML language, you can use any
Scatter plots are probably the simplest kind of graph, and provide a great way to visually look for relationships between two variables. But, do you know (right off the top of your head) the simple SAS/GRAPH code you would use to create them? ... This tutorial leads you step-by-step through the
Recently I wrote about how to determine the age of your SAS release. Experienced SAS programmers know that you can programatically determine information about your SAS release by using certain automatic macro variables that SAS provides: SYSVER: contains the major and minor version of the SAS release SYSVLONG: contains the
So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading edge, as well as the companies that may once have been market leaders and for any number of reasons have
Recently my boss came across a graph where a time series plot was modified to include a "thickness" response. We wondered if this would be a good addition to the GTL / SG Series plot statement. What would the result look like, and what are the pros and cons? So, I took up
Are you uncomfortable with analytics? Do you know someone who is? One reason might be that they think of predictive analytics as magic rather than science or fact based. Good magic amazes people and so do good analytic based reports and decisions. Being able to predict what product or service
In a retail market where new customers are thin on the ground, keeping hold of existing ones becomes even more important for powering growth. But how do retailers and consumers view customer loyalty? And what is the most effective way to use the now ubiquitous loyalty card? Asking the right
Call them tricks or call them nuggets of information. With a language as complex and versatile as SAS there are any number of small bits of knowledge that we accumulate and use – sometimes without even thinking about them. Often we discover a gem of information, but what gems have we
Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve your marketing. While marketing analytics have enabled the "scientific" side of marketing to evolve, it's also become apparent that creative thinkers working with the analytics are equally important.
Warum gehen Experten heute noch auf Fachmessen und Kundenveranstaltungen? Die meisten Informationen lassen sich doch heute im Internert recherchieren, bequem herunterladen und auf der nächsten Geschäftsreise in Ruhe studieren. Wenn der Bedarf konkreter wird, wird Ihnen jeder Anbieter, wie auch SAS, bereitwillig mit Vor-Ort-Besuchen und Referenztelefonaten zur Verfügung stehen. Was
Last week I described our social media monitoring and response pilot, and this week I’d like to talk about some key takeaways and lessons learned while working on the pilot. Leveraging knowledge across the enterprise is key Developing a First Responders list enabled our team to respond quickly, while leveraging
Fasten your seat belts - it's time to put the pedal to the metal. In this segment, we're going to burn rubber and unleash the full fury of the advanced RPM model on the unsuspecting burglary data! We will pop the hood and take a sneak peek at the drive
A common visualization is to compare characteristics of two groups. This article emphasizes two tips that will help make the comparison clear. First, consider graphing the differences between the groups. Second, in any plot that has a categorical axis, sort the categories by a meaningful quantity. This article is motivated
Once I was chairing a conference where the speaker was explaining the business model for the licensing of the Peanuts cartoon characters - Charlie Brown, Snoopy and the gang - and how all that works when it comes to the balloons for the Macy’s Thanksgiving Day Parade (in case you are wondering,
With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop
Even the best programmers make mistakes. For most errors, SAS software displays the nature and location of the error, returns control to the programmer, and awaits further instructions. However, there are a handful of insidious errors that cause SAS to think that a statement or program is not finished. For
How are you factoring devices into your marketing plan and approaches? As I think about what I am trying to accomplish and how that might change in the coming year, I find myself increasingly asking that question. Like all marketers today, I do my best to stay relevant to my audience
This week's SAS tip is from Lora Delwiche and Susan Slaughter's bestselling The Little SAS Book: A Primer, Fifth Edition. With over 50 years of combined SAS experience, this powerhouse duo has helped thousands of programmers. You, too, can benefit from their instruction. The following excerpt is from SAS Press authors Lora
