PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within
The English language, a mishmash of words from many tongues and with rules that aren’t always consistent, sometimes causes people to stumble when writing quotes. There are numerous humorous websites with examples of incorrectly-used quotes on signs saying things like “Sandwiches Prepared ‘Fresh’,” or “Help ‘Wanted’ – Please ‘inquire’ within”.
Earlier this month I attended my first Forbes Healthcare Summit, where the stated goal for this year was to “figure out how to create the kind of care we know we deserve.” The event offered a unique gathering of pharmaceutical, health care and biotechnology chief executives engaged in frank discussions
