Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
~Contributed by Rex Pruitt, IFSUG Chairman One of the newest SAS users groups has settled on a date, time and place for its first formal get-together. IFSUG (Insurance & Finance SAS Users Group) will meet March 4-6 in the new SAS Executive Briefing Center in Cary, NC. The IFSUG Summit will
I've heard it said that perception is everything, but can you really track and measure customer perception in a way that will allow you to effect change? The answer is yes.
