Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
I've heard it said that perception is everything, but can you really track and measure customer perception in a way that will allow you to effect change? The answer is yes.
~Contributed by Martin L. Olesen I began using SAS 6.04 in 1992 for my own projects and as a teaching assistant. Professionally, I have worked in SAS since 1997, after graduation. I use Base SAS, SAS/STAT and SAS/OR. I work in an Icelandic bank doing credit risk analysis and rating
