Lisa Loftis is a Customer Intelligence thought leader and product marketer at SAS, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book Building the Customer-Centric Enterprise. She can be reached at Lisa.Loftis@sas.com.
Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose, while an even smaller amount (1%) feel certain
Customer trust is a multifaceted thing. On one hand, earning and keeping it requires marketers to overcome a myriad of threats. On the other hand, trust is almost universally revered by marketers, and once obtained, the benefits are plentiful. A new report from Harvard Business Review Analytic Services and sponsored
Actualmente, una Plataforma de Datos de Clientes (CDP por sus siglas en inglés) que funcione bien sigue siendo esencial para abordar seis desafíos principales en el recorrido del cliente, los cuáles contemplan un MarTech no integrado, incapacidad para integrar fuentes de datos de clientes, incapacidad para vincular identidades de clientes
