Lisa Loftis, Author at SAS Blogs

Mejor toma de decisiones en negocios con ayuda de IA

Lisa LoftisAugust 27, 2024 0

El nuevo reto para MarTech: ¿invertiste en una Plataforma de Datos de Clientes para descubrir que no cumple su promesa?

Actualmente, una Plataforma de Datos de Clientes (CDP por sus siglas en inglés) que funcione bien sigue siendo esencial para abordar seis desafíos principales en el recorrido del cliente, los cuáles contemplan un MarTech no integrado, incapacidad para integrar fuentes de datos de clientes, incapacidad para vincular identidades de clientes

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Customer Intelligence

Lisa LoftisMay 15, 2024 0

Is your CDP living up to its promise?

Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose while an even smaller amount (1%) feel certain

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Customer Intelligence

Lisa LoftisApril 17, 2024 0

Gain simplicity, speed, control and results with a CDP powered by SAS® and Snowflake

In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard

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Customer Intelligence

Lisa LoftisJanuary 17, 2024 0

Composable CDP: Part of the CDP word salad or worth considering?

Composable, packaged, unbundled, traditional, reverse ETL, zero copy – these are just a few of the terms used to describe customer data platforms (CDPs) today. If you find that understanding the CDP marketspace is a bit like trying to discern meaning from a word salad (defined by Merriam-Webster as “a

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Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Lisa LoftisDecember 3, 2021 0

Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces

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Fraud & Security Intelligence

Lisa LoftisJuly 24, 2015 0

Who you gonna call (for a cybersecurity issue)?

During a lighthearted moment in a serious conversation, Howard Schmidt, cyber security advisor to multiple presidents, told a Wall Street Journal interviewer that relying on a government agency as your primary backstop during a major cyber security breach is akin to calling Ghostbusters: you might not get the help you

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Government