Author

Alison Bolen
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Editor of Blogs and Social Content

+Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

Customer Intelligence
Alison Bolen 0
How to handle negativity online

"Conversations pertaining to the oil and gas industry right now are toxic, to say the least," says Blake Jackson, Social Media Coordinator for Chesapeake Energy. Blake spoke today at a Ragan communications conference hosted at SAS headquarters in Cary, NC. In an environment where conversations about the energy industry tend

Analytics
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Bringing the future to the present

~ Contributed by Jens Olivarius ~ Wednesday at The Premier Business Leadership Series in Berlin, Futurist Thornton May challenged a group of international business executives with this question: Has the way people think about analytics changed over time? The response was a resounding yes, but for several different reasons. Yes,

Alison Bolen 0
Three tips for bringing analysts and business leaders together

A number of the sessions at today's SAS Global Forum Executive Conference included discussions about how IT and business leaders can best collaborate on business analytics projects, or how analysts and business decision makers can best work together. In one panel I attended, "Retail and Manufacturing Analytics: Driving Business-Building Insights

Analytics
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Talking about analytics

In a recent Datamation article, "Business Intelligence Software and Predictive Analytics," Jeff Vance asks, "What exactly is predictive analytics?" His answer, in part: "Take traditional business intelligence, combine it with data mining and add on statistical analysis and you have predictive analytics. Math geeks will squabble over the nuances, say,

Analytics
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SAS and Accenture: why it matters

The last time I mentioned Accenture on this blog, I linked to their recent survey results, which show that companies are recognizing the value of predictive analytics – and are planning for it. What does that mean for business analytics vendors? In a lot of ways, it means business leaders

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It's not too late for predictive insight

Last week was a busy one in the world of business analytics. The biggest news for SAS is our ranking as a leader in predictive analytics and data mining by an independent analyst firm. In The Forrester Wave: Predictive Analytics and Data Mining Solutions, Q1 2010, SAS earned top overall

Analytics
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All about AnalyticsCamp

~ Contributed by I-kong Fu ~ AnalyticsCamp is an unconference started by Nathan Gilliatt after a group of us met at a networking meeting in Raleigh last year called Web Analytics Wednesday. The first AnalyticsCamp will take place at UNC's Kenan-Flagler Business School in Chapel Hill on Saturday, February 6th,

Alison Bolen 0
What I learned at Podcamp Ohio

It's been almost two weeks since I attended Podcamp Ohio, and I'm determined to publish a post today summarizing the event. I've started with my notes from Twitter as a base, and added in lots of links plus a few edits. I hope you'll find them useful. Creative Commons and

Alison Bolen 0
SAS around the world

Earlier this week, I had a quick meeting with Mikael Hagström, our VP of Operations for Europe, Middle East, Africa and Asia Pacific. As you might imagine, he has a pretty good handle on the use of business analytics around the world. Mikael provided some good suggestions on content for

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