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Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the
Mashable.com is a great place to keep up-to-date on the happenings in social media, and their @Mashable Twitter account is my personal social media canary-in-the-coal mine. Today they're warning us about a new Facebook scam centered around a video that promises to reveal the "truth" about Coca-Cola. If you click
Rewind to the summer of 2009. Kings of Leon’s Use Somebody was burning up the charts, Pixar’s Up was collecting a fistful of Academy Award nominations, and SAS’ marketing organization was committing to take our digital marketing efforts to another level. SAS, deeply interested with the challenge of nurturing sas.com
Have you ever inherited a SAS program from a "gifted" SAS programmer? By "gifted", I mean a person who regards line feeds and white space as a waste of precious bytes, who knows that his program is worth the tremendous effort it might take to read and understand it, as
Thanks for your feedback on this topic. As promised, I am circling back on the Advertising: To Gate or Not to Gate post I wrote in late April. As you'll recall, I initiated a little experiment to offer one of our assets via an online ad without registration. For a
I come across many government agencies that are tackling very important issues (i.e. fraud & improper payments, bio-surveillance, patient outcomes, etc.) using rules, basic analytics and intuition. These are techniques that have been used successfully for years especially when government was smaller, the dollars involved were less significant, and the
You can use SAS Enterprise Guide to automate most aspects of queries, analytics, and reporting -- including sending e-mail notifications with the results. In this blog post, I'll show you how you can send these results and use Gmail as your e-mail provider. First, some background: SAS Enterprise Guide provides
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
The best business book I’ve ever read (or at least the best by someone not named “Drucker”) has been “Competing on Value” by Mack Hanan and Peter Karp. Not trendy or full of consultant-speak buzzwords, first published in 1991, it’s simple, direct approach has stood the test of time, even
Several of us at SAS are gearing up for the 16th annual ACM SIGKDD conference on Knowledge Discovery and Data Mining. If you are not familiar with this, it is the premier international forum for data mining researchers and practitioners from academia, industry, and government to share their ideas, research
If you need a quick, simple elevator pitch for why your company should have a blog, don't miss the post Corporate Blogs: How's Your Elevator Pitch These Days? from Conversation Agent, which includes elevator pitches from popular social media pros. If you'd like a longer explanation for why blogs matter
Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the
Just as we all eagerly awaited announcement of the $1 million prize winner of the Pillsbury Bake-Off(R), every forecasting software vendor has endured the "bake-off" hosted by organizations in the market for new forecasting software. Software selection teams utilize a bake-off to help evaluate competing vendors. Vendors are given a
Plans are underway for a day of getting dirty with data! My SAS colleagues, Tapan Patel and Wayne Thompson, along with workshop host Dean Abbott, President of Abbott Analytics, are hosting a Hands-On Predictive Analytics Workshop on October 18th. This session is one of several workshops that kick off the
We’re pleased to offer another segment of “The Nuts & Bolts of Social Media,” this time with my esteemed colleague, Justin Huntsman. In this short video, Deb talks to Justin about how he’s integrating social media into his campaigns. During the discussion, Justin provides some great ideas about how to