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Earlier this year we took part in the eMetrics conference in San Jose, CA and sponsored a Marketing Lab about Social Media Metrics. We were fortunate to be able to plan & execute the session with Katie Paine (CEO of KDPaine & Partners), who presented with SAS’ Director of Media
Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the
Since deregulation, the energy and utilities industries have counted among the most complex, posing virtually insoluble problems thanks to a variety of trends and counter trends. That was the key conclusion of discussions in the Energy & Utilities insight session at The Premier Business Leadership Series, which was led by
In his introductory address, public sector session moderator Thomas Spiller of SAS neatly summed up some of the biggest challenges faced by national governments: dealing with the current economic climate and managing a crisis of confidence within their governments. In his experience, government responses seem to fall in to three
I've had a few conversations lately with friends and business acquaintances who expressed an interest in a job involving social media. I found myself giving all of them the same basic advice, so here it is. None of it is new or novel, and I'm not entirely sure I haven't
Over 80 banks in America have been closed down this year and others have announced higher trading losses amidst increased regulatory scrutiny. Finland was the first country to announce a double dip recession. Northern Rock cut 650 jobs as part of their restructuring efforts. We’re obviously not out of the
Seems like there are a lot of great folks writing social media books right now. Last week I learned that Amber Naslund and Jay Baer are writing a book aimed at small and medium-sized business, organizations and non-profits. I just heard on the Six Pixels of Separation podcast this morning
Here's a video interview with me, conducted by Deb Orton, where we talk about how we got social media off the ground at SAS, how to plan for some of the basic organizational issues and a bit about social media policies. It's an action-packed and fun-filled 14 minutes. Well, informative
Today I am happy to present a timely guest blog post from Toshi Tsuboi. Toshi is a SAS Customer Intelligence Product Manager, and is closely involved with the recently announced SAS and Sword Ciboodle partnership. When Toshi came to me to discuss a guest post on this topic, I couldn’t
“The Nuts & Bolts of Social Media,” is the title of the series of video interview segments we're producing, beginning with the Chris Brogan interviews, and continuing on with some of our internal social media champions, and when possible, with customers. Look for future posts tagged "The Nuts and Bolts
Jeremiah Owyang led off the second day of the Ragan Cisco Social Media Summit with a talk entitled What’s Next? Social Media Trends for Corporations. I’ve seen Jeremiah speak before and I’m always impressed with the clarity of his vision. Here are my notes from his talk this morning. Jeremiah
What do you do when you and your spouse are both SAS users, but one of you likes to point-and-click and the other really likes to write SAS programs? Is it possible to share a SAS environment, or are these irreconcilable differences that can lead only to a nasty custody
Len Devanna, Director of Digital Strategy at EMC, gave a presentation at the Ragan Cisco Social Media Summit that hit a lot of responsive chords with me. It sounds like Len and I have faced a lot of the same challenges and come to many of the same conclusions. Considering
I am pleased to announce publication of The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions, available now in a convenient carry-everywhere size (approx 6” x 9” x 1”), or for download to your Kindle. Table of contents, sample sections (including the Prologue, Forewords by Tom Wallace
Michael Brito from Edelman Digital talked this morning at the Ragan Cisco Social Media Summit on the topic of “Brands Breaking Boundaries.” Michael came to Edelman from Intel and understands the issues that corporate social media communicators face. Michael, by the way, is a great guy and one of the