Exploring social networks with SAS Visual Analytics

In this interconnected world, it is more important than ever to understand not just details about your data, but also how its different parts are related to each other. Social networks reveal often surprising details about what people think about your product or services, how they are linked to other […]

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How to import Twitter tweets in SAS DATA Step using OAuth 2 authentication style

Twitter is becoming an important data source for organizations who want to better understand customer feedback on social channels. Before you can analyze Twitter data, however, you’ll need to import it into SAS. This post explains one way to do just that. Twitter supports authentication methods such as OAuth signed […]

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Will your customers choose you or lose you?

It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They remind me of an outdated classroom with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to […]

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Happy "Love the Hub" Day!

For people around the world, Valentine’s Day is an annual celebration of romantic love.  But, for those of us at SAS, Feb. 14 has the added significance of being “Love-the-Hub Day.” My last post described the Hub as our internal social networking platform and one of the many reasons why we […]

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Work and life: combining passions

I started working for SAS more than 8 years ago. At the time I knew it was a great place to work. Everyone in the Triangle area knows that, but I wanted to work here to combine my skills with a passion. I went to North Carolina State University to study computer engineering, […]

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The Hub at SAS: An enterprise social network success story

One day in February 2011, only a couple weeks after launching the SAS enterprise social network (ESN), The Hub, I was working from home and couldn't connect to the company's internal private network. After trying some tips I found online with no success, I sent a help desk request to our […]

sascom magazine 2q12: Is your industry ready for a makeover?

Insurance companies are using telematics to collect data on driving patterns, habits and locations to calculate pay-as-you-go rates. Telecommunications companies are able to detect failures and automate repairs in real time. And in health care, personalized medicine based on your unique genetic makeup is on the horizon. What does your […]

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Discounts don’t overcome negative impact of bad reviews

Our research studies covering a range of topics that will help hospitality and gaming managers make better decisions are highlighted in the first webcast of the third session in the SAS/Cornell webcast series “Insights and Innovations for Hospitality and Gaming.”  The title of the today's webcast is “Tackling the Biggest […]

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Social media, a Zuckerberg and revolutionary banking

In mid-October, at BAI Retail Delivery in Chicago, I went to one of the most widely attended sessions of the conference. It was a Q&A style interview of Randi Zuckerberg by Ron Insana, Senior Analyst, CNBC. Zuckerberg is the former Head of Marketing at Facebook and Founder and CEO of R […]

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Contagion: Wash hands after reading

For the past year, I’ve had the pleasure of serving on the communications team of the National Collaborative for Bio-Preparedness (NCB-P), of which SAS is a partner and the analytics provider. That experience was heavy on my mind as I recently watched the film Contagion. I may drop some minor […]

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