SAS Voices

Customer Intelligence

Brittany BullardJanuary 11, 2017 0

Retailers use optimization to improve in-store fulfillment and keep customers satisfied

Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store

English

Retail

Analytics | Customer Intelligence

Carl FarrellDecember 20, 2016 0

The path to purchase: holiday edition

I find I am so busy these days, I do all of my holiday shopping online. I set aside an hour, a glass of wine and my credit card, and I get the gifts ordered. The must-have gift for this year was a Dyson hair dryer. When the first site

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Retail

Customer Intelligence

Brittany BullardNovember 11, 2016 2

4 hottest trends in retail analytics

Retail isn't an easy place to be these days. The environment is omnichannel and ever-changing. Competition is rising and retailers are struggling to understand how to best meet customers’ merchandise preferences. Fortunately, analytics are driving profitability and market share for smart retailers. Let’s take a look at the four hottest

English

Retail

Data Management | Machine Learning

Charlie ChaseOctober 7, 2016 12

Machine learning changes the way we forecast in retail and CPG

Machine learning is taking a significant role in many big data initiatives today. Large retailers and consumer packaged goods (CPG) companies are using machine learning combined with predictive analytics to help them enhance consumer engagement and create more accurate demand forecasts as they expand into new sales channels like the

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Manufacturing | Retail

Customer Intelligence

Andrew FowkesOctober 3, 2016 0

Retailers, are you considering customer relevance and commercial relevance?

With today’s customers able to access rich sources of product and service information – especially pricing data – when they are mobile, retailers are being forced to innovate in the way they capture consumers’ attention. Unfortunately, attention spans are rapidly decreasing to just the few seconds that a user spends

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Retail

David CosgraveAugust 15, 2016 0

How to Pokemon Go-to-Market

Has there ever been an app that’s captured the world’s imagination as quickly as Pokemon Go? The usage statistics are mind-blowing, and whether or not the world has reached “peak Pokemon Go” yet, this will doubtless be a short-lived fad. But this could be the app that brings augmented reality and

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Retail

Data Management | Internet of Things

Alan LipsonApril 20, 2016 0

Don’t let anything come between you and your customers – except IoT sensors

When something comes between you and your customers – like not having product in-stock or providing offers that aren't relevant to the customer – it causes delays and makes it harder to complete transactions in a satisfying way. But, an inexpensive sensor, beacon or Radio Frequency Identification (RFID) tag placed

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Retail

Alan LipsonFebruary 12, 2016 0

Data can inspire a love connection on Aisle 2

I was standing in the greeting card and seasonal gift aisle at my local grocery store recently surrounded by Valentine’s Day goodies. All the other shoppers standing in the aisle with me looked as perplexed as I felt. Should I throw in the towel, succumb to pressure, and get my

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Retail

Customer Intelligence

Andrew FowkesJanuary 15, 2016 0

Who were retail's winners and losers in 2015?

While 2015 was an unpredictable and often difficult year for many UK retailers, their customers have certainly prospered. The Christmas season, in particular, saw increased discounts for the fifth year in a row. This followed a period when changing weather patterns and price deflation had already offset predicted sales, both in-store and

English

Retail

Data Management

Alex BarnesJanuary 6, 2016 0

The price is right: Four steps to better pricing decisions

It’s hard to believe that another year is over. 2015 is behind us; 2016 is ahead. As I looked back over this year, I recalled starting last year at the National Retail Federation Big Show. I presented in the SAS booth on “Optimizing Pricing Decisions.” The presentation was simple and used the concept of

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Retail

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