Author

Andrew Fowkes
RSS
Head of Retail Centre of Excellence, SAS UK & Ireland

Andrew Fowkes is retail solutions director within Europe, Middle East and Africa (EMEA) for the Global Retail Practice (GRP) of SAS Institute Inc. (SAS), an international leader in business intelligence software. He represents over 16 years of experience in the retail industry, and leverages his merchant experience in guiding retailers as they blend the art of retailing with the science of SAS technology. Fowkes regularly meets with senior management in leading retail organizations introducing them to the Power of SAS for Retail and raising the awareness of the strategic benefits of retail planning software. His responsibilities include designing strategic solutions that support the customers’ business requirements along with an appropriate implementation roadmap driving associated business results.

Advanced Analytics | Analytics | Customer Intelligence
Andrew Fowkes 0
Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

Analytics
Andrew Fowkes 0
In stock we trust

Success in the retail space boils down to one simple function: the conversion of sales. However, retailers can only do this if they have stock readily available. Missing a sales opportunity due to poor stock management just won’t cut it in today’s marketplace. How can we resolve this basic problem