3 ways to retain top talent

Considering the large investment every organization makes in people, the impact of hiring and retaining talent can’t be overstated. With the pace of change facing most marketing organizations, what I see specifically is the need to find and retain people that are innovative, agile and anything but complacent. A tall order? […]

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Marketing operations management quick summary

My colleague and friend  Colleen Cruz led a roundtable discussion at #PBLS11, titled How to Boost Effectiveness with Marketing Operations Management (MOM). There was a robust discussion that brought out some of the main advantages of a marketing operations management solution, and I captured three main ones to provide a summary: Boost efficiency with […]

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Lessons on greatness from Jim Collins

I’ve discovered that bestselling author Jim Collins is both a great writer and a great speaker because his keynote address at #PBLS11 has been absolutely riveting. And his lessons on greatness can certainly apply to marketing, so I’ve summarized it for us here: He started by stating that greatness is […]

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Build trust to earn loyalty the Disney way

Scott Hudgins, VP of Customer Managed Relationships at The Walt Disney Company shared details about how Disney has approached CRM and the guiding principles and key learnings that have driven their success. They began their CRM process in 2001 knowing that most of their customers were somewhere in one of their […]

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EMC's big opportunity with big customer data

Jim Bampos presented in a session today at PBLS11 titled, Driving the Total Customer Experience with Data.  He described the extraordinary journey he’s led his company on to manage customer experience and how it literally transformed EMC to be centered on the customer. Prior to embarking on that journey, EMC saw itself as a data […]

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CMO panel: the new era of customer experience

As a marketer, I couldn’t be more excited about the CMO panel on the main stage at PBLS11 . As previously mentioned, the CMO panel moderated by Professor Tom Davenport, included SAS CMO Jim Davis and his peers, Paula Puleo at Michaels Stores and Scott Hudgins from The Walt Disney […]

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Leadership lessons for marketers from Colin Powell

I have thoroughly enjoyed hearing General Colin Powell share his viewpoints about leadership as the keynote speaker for PBLS11.  I have found that so much of what he’s shared is relevant for marketers, because great marketing happens by teams of people, all working for the same purpose.  It’s an environment […]

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The spotlight is on the customer at The Series

I am thrilled to be at SAS’ flagship annual thought leadership event, the 2011 Premier Business Leadership Series. The theme is “Innovate, Optimize, Transform” and we have world leaders, best-selling authors and thought-provoking professors with great wisdom to share in one exciting event. It’s truly inspiring.  Yet as compelling as all […]

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Innovation, empowerment and in-database analytics

Coming off a week of U.S. West Coast conferences, I have finally caught my breath and readjusted to my home time zone here in North Carolina. The week started in San Diego at the Teradata Partners conference, where the mood was upbeat and the sessions abuzz with the success that […]

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SAS Customer Intelligence is taking it to the streets in October 2010

Momentum for SAS Customer Intelligence is at an all-time high, and we’re responding in kind by taking it to the streets with a blockbuster line-up for October this year in a city near you. These opportunities have been designed to enable you to interact with both SAS and non-SAS experts […]

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