Blogs

Predictions

Where ideas meet foresight. SAS experts unpack what’s next – from AI and analytics innovations to trends reshaping industries worldwide.

Marketing | Predictions

Group of business people working on a computer during a meeting in the office -- team of business colleagues working on laptop in the office

Jenn ChaseDecember 11, 2025 0

Leading with trust: The new playbook for AI-driven marketing

Artificial intelligence is no longer a distant horizon – it’s here, reshaping how marketers engage with audiences and create experiences that last. Over the past year, generative AI (GenAI) has become the new status quo. More than 85% of marketing teams worldwide are already using it, with 93% having dedicated

English

Artificial Intelligence | Predictions

Tom SaboDecember 3, 2025 0

Using LLMs to create synthetic data and tangible progress in the public sector

People are starting to compile resolutions for the new year, focusing on evolving their own habits and goals. At SAS, we’ve also looked toward 2026 to gather predictions on how AI in the public sector might evolve over the next 12 months. Prediction: By 2026, governments will utilize large language

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Government

Internet of Things | Predictions

Caslee SimsDecember 1, 2025 0

Bringing GenAI to industrial IoT: Why context is the missing piece

As companies rush to adopt GenAI, one question keeps coming up: How do we make all this intelligence useful on the plant floor? SAS Vice President of IoT Jason Mann and Jobi George, Global VP of Business Development at Weaviate, discussed how vector databases and retrieval-augmented generation (RAG) are enabling manufacturers

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Manufacturing

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