Imagine a not-so-distant future where quantum computing reshapes our approach to solving some of businesses’ and society’s most pressing issues. This isn’t fantasy. Just as nuclear energy, 3D printing and gene therapy transitioned from science fiction to scientific reality, quantum computing is on the brink of becoming the next transformative
Some nights, as a CIO, I don’t sleep well. The reasons are probably similar to what gives my other CIO peers restless nights, too. Because AI and other technologies continue to advance at a dizzying pace, I’m constantly weighing the opportunities for technology to transform our business against the challenges
The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where
