Customer Intelligence

Jonathan HornbyMay 31, 2012 0

Is Facebook a challenge or an opportunity?

According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others.  Warren sees these channels becoming more of a marketplace, reducing the reliance on the

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Customer Intelligence

Felicia RamseyMay 29, 2012 0

For financial services companies, the customer rules!

We just completed our largest annual event for Financial Services, the SAS Financial Services Executive Summit, where the theme was using analytics to drive innovation and create change. Even in the earliest stages of planning, it was clear that the customer would loom large in our content because that’s what’s

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Customer Intelligence

John BallaMay 25, 2012 0

Big data is a big issue for marketing

Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert

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Customer Intelligence

John BallaMay 24, 2012 0

Check assumptions to be sure you understand the customer

As a marketer, one of the highlights of the SAS Financial Services Executive Summit has been the interactive session titled "Exploring and Exploiting Trends to Really Understand Today's Customer." The session involved all participants engaged in case studies, which included a facilitator and graphic artist from Matter Solutions. This session provided

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Customer Intelligence

John BallaMay 24, 2012 0

How well do you know today's customer?

Today's second annual SAS Financial Services Executive Summit included a great panel discussion moderated by Lori Bieda from SAS, and featuring Greg Holzwarth, SVP and Managing Director, Customer Information Management at SunTrust Bank, Harvey Koeppel, former CIO and SVP of the Global Consumer Group at Citigroup, and Joseph Grillo, VP of

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Customer Intelligence

John BallaMay 24, 2012 0

Top 5 "Moneyball" lessons for marketers from Billy Beane

SAS is hosting the second annual SAS Financial Services Executive Summit today at SAS global headquarters with executive leaders from the banking, insurance and capital markets industries. The theme of the show is "Ignite," which references coming together, sparking innovation and inspiring change. The keynote speaker is a very well known change agent

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Customer Intelligence

Jonathan HornbyMay 23, 2012 0

Conversational marketing

Conversations are dynamic and free flowing.  One idea begets another.  As people interact and knowledge is shared, perspectives can change … and with them, expectations. Charlene Li, founder of Altimeter Group a leading research-based advisory firm with a focus on disruptive technologies, and the author of the New York Times

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Customer Intelligence

John BallaMay 21, 2012 0

Customer analytics improve the odds at Seminole Gaming

We had the good fortune to have Ralph Thomas, Ph.D., VP of Strategic Analytics and Database Marketing from Seminole Gaming, participate in our integrated marketing management panel at the 2012 SAS Global Forum Executive Conference along with his colleagues from Office Depot and Best Buy. Each panelist presented a short

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Customer Intelligence

Jonathan HornbyMay 18, 2012 0

4 perspectives on finding profitable growth

There are no silver bullets that guarantee success for marketers. Betting on a single channel, technology, process or team is very much like betting everything on “Red” in a casino – there’s no more than a 50% chance of success – for each item.  Make bets on each, without understanding

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Customer Intelligence

Jonathan MoranMay 16, 2012 0

The future of customer intelligence (CI) and integrated marketing management (IMM) solutions

Over the next few weeks, I will address the topic of where I see Customer Intelligence (CI) and Integrated Marketing Management (IMM) solutions moving over the next 3-5 years. I have been doing some work around strategy and really considering how our marketing strategy will align with our product vision

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Customer Intelligence

John BallaMay 10, 2012 0

Effective customer engagement strategies in health care

I had the pleasure to sit in on a panel discussion at the  the 9th Annual SAS Health Care and Life Sciences Executive Conference focused on the topic of understanding and managing customer behavior in the changing health care landscape. This panel was moderated by Dipti Patel-Misra Senior Manager in the Center for

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Customer Intelligence

John BallaMay 10, 2012 0

How Independence Blue Cross predicts attrition in health insurance markets

I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries.  One session featured speakers from Independence Blue Cross sharing their

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Customer Intelligence

John BallaMay 2, 2012 0

Taking care of marketing the Office Depot way

Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by

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Retail

Customer Intelligence

John BallaApril 24, 2012 0

Peak Performance from Marketing Optimization

SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase,

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Customer Intelligence

John BallaApril 24, 2012 0

Guy Kawasaki on enchantment for achieving influence

I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012.  I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm.  And my main takeaway from yesterday's keynote address by Joe

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Customer Intelligence

John BallaApril 23, 2012 0

Business Lessons for Marketers from Joe Theismann

I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us with vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. By delivering an engaging mix of humor, lessons learned

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Customer Intelligence

John BallaApril 23, 2012 0

Customer Intelligence at SAS Global Forum

As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL.  It's like an annual family reunion of SAS users from around the world, all coming together to reconnect,

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Customer Intelligence

John BallaMarch 23, 2012 0

Search marketing brings us full circle

We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very important topic. I learned some new things and also had a few moments where it seemed the obvious was being presented, but sometimes even "hearing the

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Customer Intelligence

Dr. Charles RandallMarch 7, 2012 0

Marketing survey shows budgets & focus shifting towards interactive marketing

What channels do marketers think are important? Which do they think are good? What new technologies are they focused on? And how are they getting to grips with Social Media? This was the theme of a webinar I participated in last week, hosted by Marketing Week (the leading marketing publication

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Customer Intelligence

Amy ChesebroughFebruary 24, 2012 0

Can a movie about analytics sweep the Oscars?

Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns

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Customer Intelligence

Wilson RajFebruary 22, 2012 0

SAS and aiMatch bring advanced analytics to digital advertising

In the digital advertising space publishers—large and small—are operating in a complicated, fragmented environment, affected by the impact of digital, the collapse of traditional advertising economics, and the pain of legacy technologies.  In this same environment, brands and ad buyers are demanding more accountability, effectiveness, and flexibility in their placements.

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Customer Intelligence

John BastoneFebruary 17, 2012 0

Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like

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Customer Intelligence

Kelly MillerFebruary 9, 2012 0

Customer engagement: The new imperative for health care

Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now.  And what an intriguing industry it is!  Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it's become even more interesting (it’s also one

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Customer Intelligence

Felicia RamseyFebruary 7, 2012 0

Banking segmentation and the Super Bowl

As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials.  The $3.5M spent

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Customer Intelligence

John BastoneFebruary 6, 2012 0

Thoughts on the Forrester Wave and campaign management

In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously.  I help market and sell campaign management software, yet very few

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Customer Intelligence

Dr. Charles RandallJanuary 30, 2012 0

New research papers: marketing strategies of banks and supermarkets

Whose mobile communications are hitting the spot?  Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted e-mails that customers see them as less personally relevant than a TV advert? The answer to these questions may surprise you. Our recent survey of

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Customer Intelligence

John BallaJanuary 12, 2012 0

Big SAS at Retail's Big Show

During January 15 - 18, 2012 in New York City, the National Retail Federation will conduct its 101st annual "Retail's BIG Show" and once again SAS will be there in a big way.  The retail industry is a big deal at SAS and SAS benefits retailers in a big way, with more than 600

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Retail

Customer Intelligence

Alison BolenJanuary 9, 2012 0

Five ways to evaluate influence without using Web site graders

Without fail, at every social media conference I attend, someone will approach the microphone during the Q&A portion of a presentation and ask the speaker or the panelsts, "How are you measuring influence for your blogger outreach programs?" Or, "How can we replicate what you're doing to decide whether certain

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Customer Intelligence

Justin HuntsmanJanuary 2, 2012 0

SAS uses its own solutions to boost conversion rates

Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away,

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Customer Intelligence

John BallaDecember 23, 2011 0

The holiday jingle marketing mashup

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a "jingle" first aired on Christmas Eve in 1926, touting the merits of General Mills' Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on

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