Customer Intelligence

Analise PolskyMarch 17, 2015 0

Five thoughts to keep your digital marketing strategy on track

We need a social strategy! No a digital strategy! Wait, what about mobile? Email isn’t dead, is it? These are just a few of the comments I hear flying around all too frequently in meetings and executive workshops lately. Adopting a digital strategy is nothing short of daunting. It requires

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Customer Intelligence

Jonathan MoranMarch 13, 2015 0

Supercharge digital marketing with advanced analytics and business intelligence

Gartner just recently released two Magic Quadrant vendor assessment reports that have important implications for marketers: The first is the Advanced Analytics Platform Magic Quadrant where SAS is nicely positioned in the leader’s quadrant among 16 vendors due to both completeness of vision and ability to execute. The second is

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Customer Intelligence

John BallaMarch 11, 2015 0

Leading marketing excellence with analytics

In today’s world, leading your organization to faster, better decisions calls for skill, agility and resourcefulness. Increasingly, it also requires the use of analytics to meet changes in customer expectations brought about with social, mobile and the digitization of life. The lunch keynote at the DMA's Marketing Analytics Conference featured insights

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Customer Intelligence

Natalie OsbornMarch 11, 2015 0

How is innovation shaping the hospitality industry?

Innovation within hospitality drives awareness, service delivery, guest engagement, and brand differentiation. SAS asked a panel of experts to comment on how innovation is shaping the hospitality industry.   According to many of our experts, analytics is at the heart of innovation. Learn more in this white paper on building

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Hospitality

Customer Intelligence

John BallaMarch 6, 2015 0

When crunch time calls for real-time responsiveness

Financial goals are best reached with long-term planning - be it savings plans, carefully arranged financing, or any and all forms of insurance coverage.  When it's part of a plan and all goes well, the results intended are the ones achieved. All very good, right? But even the best laid plans at

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Customer Intelligence

Andrew FowkesMarch 3, 2015 0

Analytics produces better foresight in retail

Black Friday might seem like a long time ago now, but the impact of this new phenomenon in the UK still ripples. Retailers such as Dixons Carphone embraced the shopping day and once the results were tallied, that turned out to be a good move. The retailer attributes the success to careful planning

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English

Retail

Customer Intelligence

Cindy EtsellFebruary 27, 2015 0

Understanding loyalty dynamics amid non-stop promotions

‘These shoppers ain’t loyal’: The sentiment expressed in "Loyal," a song by American singer Chris Brown, struck a cord with me, particularly around consumer behaviour. Whilst Brown may be decrying the erosion of loyalty in a very different setting, it's not a stretch to imagine how his lyrics might ring

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Customer Intelligence

Analise PolskyFebruary 25, 2015 0

Three tips for rethinking your current customer relationship strategy

Scene: My living room. After a long day, nothing sounds better than an evening spent enjoying a beverage and scanning my favorite news magazine while nestled in a deep-backed chair. A few pages in, I notice oddly-specific advertisements with somewhat personal messages. Since when did news magazines start advertising wedding

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Customer Intelligence

Andrew FowkesFebruary 23, 2015 0

Why forecasting is the next frontier in retail

Retailers are always trying to get closer to customers. But it’s not just about improving service to those customers – it’s about understand more about what products they are demanding so as to make better forecasting decisions around, for example, how much of a particular item is needed in stock.

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Retail

Customer Intelligence

John BallaFebruary 20, 2015 0

Mobile best practices: alignment around mobile-first strategy

Today's customers want consistent interactions and experiences with your organization, and increasingly they expect personalization and real-time relevance. A major catalyst behind those customer dynamics is mobile devices. The sheer size of the mobile market is enough to take notice, but an increasingly important factor is the proportion of smartphones & tablets and the

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Customer Intelligence

Stephen ClowesFebruary 20, 2015 0

Award-winning SAS tweets of 2014

It's that time of year: Awards season. While we on the SAS Social Media Team will be happily following along this Sunday for the 87th Annual Academy Awards (via Twitter, naturally), we thought it only appropriate to use this as a time to celebrate our customers in social from 2014. From

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Customer Intelligence

Analise PolskyFebruary 18, 2015 0

Using customer data to deliver meaningful experiences

“Welcome to Panera! What can I get for you today?” the eager associate asks. “A bowl of chicken noodle soup with a side of bread, please. Oh! And a large ice tea. For here.” She swipes my Panera card and looks up smiling, “Happy birthday, Analise! For your birthday you

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Customer Intelligence

Alison BolenFebruary 16, 2015 0

Beyond the buzzwords at NRF

Omnichannel, Internet of Things and customer loyalty were just three of the terms you heard over and over again on the conference floor and in presentations at retail's biggest conference last month. If you had to miss the Retail Big Show in New York City, the article "Retail's Omnichannel, Data-Driven Revolution is

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English

Retail

Customer Intelligence

John BallaFebruary 13, 2015 0

Mobile best practices: engagement and the customer experience

Recent CMO Council research on getting in sync with mobile customers surfaced several key findings with enough significance that I wanted to explore each on in its own blog post. As was the case with objectives & context, and challenges & metrics, the idea of engagement and the customer experience

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Customer Intelligence | Data Management

Natalie OsbornFebruary 13, 2015 0

The 360-degree view: Gaining a complete picture of your guests

For hotel companies, it is challenging to find new ways to differentiate in an ever evolving marketplace. There is a lot of talk in our industry about the increasing numbers of third party channels and distributors to have entered the marketplace, and how that impacts the hotel company’s core business.

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Hospitality

Customer Intelligence

Jonathan MoranFebruary 12, 2015 0

SAS again a leader in Gartner Marketing Resource Management Magic Quadrant

Gartner just recently released its Magic Quadrant for Marketing Resource Management (MRM) report –where SAS was named a leader. SAS attains this "Leader" distinction by quantitatively outpacing 15 out of 16 other vendors on both our completeness of vision and ability to execute. The graph to the right shows SAS' continued movement toward the

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Analytics | Customer Intelligence

Alan LipsonFebruary 12, 2015 0

Valentine’s Day: It’s not all about flowers and chocolate

Cupid is bearing down on me again, and I’m still only thinking about what gifts to give my wife and daughter for Valentine’s Day. At this point, I’m hoping for divine inspiration. Based on holiday shopping research we conducted in November, I’ve learned that the gifts women expect to receive

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English

Retail

Customer Intelligence

Alison BolenFebruary 9, 2015 0

Three guidelines for a great customer experience

Think about what makes you shop at the same place over and over again. Is it attention to detail or the fact that you're always remembered? What makes a good customer experience, regardless of channel? Darren Stoll, Group Vice President of Marketing at Macys.com recommends these three guidelines for retailers: Think about

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English

Retail

Customer Intelligence

John BallaFebruary 6, 2015 0

Mobile best practices: challenges and success metrics

Mobile devices and applications - from smartphones and tablets to wearables and RFID are literally changing functions in the enterprise and transforming whole industries practically before our very eyes. It's a game-changer for how people live their lives and engage with brands, which makes it a game-changer for marketers as

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Customer Intelligence

John BallaJanuary 30, 2015 0

Mobile best practices to get in sync with customers

Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are changing how people behave and what they expect, and as a result it’s changing the way we need to engage with our customers. The way consumers become emotionally attached to their

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Customer Intelligence

Kelly McGuireJanuary 27, 2015 0

Top 10 Global Trends that will Impact Hospitality in 2015

We asked our partners at the Cornell Center for Hospitality Research to comment on what they are seeing in terms of trends that will impact the hospitality industry in 2015. Cathy Enz, full professor in strategy and The Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the

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English

Hospitality

Customer Intelligence

John BallaJanuary 26, 2015 0

How to visualize an answer to your skeptics

Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in today's world of scripted "reality" TV shows, internet hoaxes and celebrity "farewell" tours, healthy skepticism can help you quickly steer clear of things that waste your

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Customer Intelligence

Rachel Alt-SimmonsJanuary 21, 2015 0

Customer loyalty programs failed me three ways in one day

Just this week, I had a whirlwind experience with three customer loyalty programs that left me scratching my head (and not necessarily feeling loyal): Loyalty Experience#1: No value The other day, I went out to dinner with a friend of mine. The restaurant we went to is part of a

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Customer Intelligence

Stuart RoseJanuary 21, 2015 0

Is the customer experience overrated?

According to analyst firms, consulting companies and various other research, customer experience is the primary priority for insurance companies.  But is customer experience overrated? Let’s start by considering the primary interactions between an insurance company and its customers: new business, billing, renewals and claims. Ask any insurance executive, especially property

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Customer Intelligence

Alison BolenJanuary 19, 2015 0

Three retail predictions from The Big Show

If you’ve been watching the news out of The Retail Big Show, you've been hearing about omnichannel, big data and the Internet of Things. Now that the show is over, don’t forget to follow @SASRetail on Twitter for continued retail news, and watch the SAS Marketing Insights Center for coverage of the

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English

Retail

Customer Intelligence

Waynette TubbsJanuary 16, 2015 0

Bank experience offers five content strategy lessons

When you search “business planning resources US,” Google serves up pages and pages of results without a single bank website. When you search “business planning resources New Zealand,” ANZ BizHub is No. 3 on page 1. Page rank is everything if you want to increase your online sales. So how

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Customer Intelligence

John BallaJanuary 13, 2015 0

How retail gets it right with analytics

Retailing is fascinating because it’s the very essence of a market – a place that begins and ends with the customer. And the cash register / online shopping cart is where the supply curve and the demand curve meet, generating an endless stream of customer data made very valuable with

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Retail

Customer Intelligence

Rachel Alt-SimmonsJanuary 9, 2015 0

Email marketing is dead. Long live email marketing!

Like many people, I had a bit of a break over the holiday, and like many people, I did a little early Spring-cleaning during my time off. But unfortunately, my house is still messy, because the cleaning I did was electronic: After recently merging my four email accounts into Outlook,

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Customer Intelligence

Kelly McGuireJanuary 8, 2015 0

The 15 actions for Hospitality Executives to take in 2015

By now you have seen dozens of articles with trends and predictions for what the hospitality industry should expect in 2015. I’m not going to add to those, or rehash them exhaustively here. You’ve all probably read them yourself and gathered the highlights: optimism, more acquisitions, transaction volumes will stay

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Hospitality

Customer Intelligence

John BallaJanuary 6, 2015 0

Ten big issues to watch out for in 2015

Kicking off the new year is a great time to assess what's worked and what hasn't, take inventory, check assumptions and do other things to prepare you for a fresh new year. It's also a perfect time to get a broader perspective on world events and what might happen in 2015 that

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