Find out how analytics, from data mining to cognitive computing, is changing the way we do business
Batch AND real-time marketing analytics, instead of batch OR real-time
Catching up to the consumers Using technology and analytics to support marketing is not especially new. It is fair to say that it has been possible for some time. Many organisations have invested in marketing platforms, for example. However, there is a niggling problem. The investment may have been made, but few marketers are
