온라인 활동부터 오프라인 구매 및 소셜 노출에 이르기까지 Walmart는 전 세계 어느 리테일러보다 광범위한 고객 네트워크를 자랑합니다. 글로벌 고객 인사이트 분석 부문 수석 이사인 다니엘 소프(Daniel Thorpe)에 따르면 회사의 주간 소셜 노출만 30만 건에 달한다고 합니다. 소프는 분석 팀을 이끌면서 고객 스스로 생산하는 행동 데이터를 기반으로 고객에 대한 전반적인 이해를
.@philsimon on whether organizations need MDM to gather valuable insights about their customers.
You probably heard the recent announcement this past Friday that Walmart will be closing 269 stores. Are any closing near where you live? This blog shows some really cool SAS maps to let you drill-down into the data! I've seen a few maps showing which Walmart stores are closing, but they
Every year, Fortune magazine compiles a list of the 500 largest US corporations - called the Fortune 500. Their list was a bit difficult to digest in text-form, so I thought I'd try using some maps & graphs on the data ... For a map analysis, I thought it would
SAS has been used to track the spread of many things, such as wild animals, tornadoes, and money launderers -- but this time I'm using it to track the spread of Walmart stores across the U.S. over time! Since its start in the 1960s, Walmart has grown to be the largest
