For many industries, big data analytics have opened numerous doors for more employees to be groundbreaking and to challenge the corporate status quo. Prior to big data technologies, risk taking behaviors were primarily reserved for provocative souls who stretched organizational boundaries to disrupt industries, such as airline revenue management. There were winners and losers
With big data, data governance challenges escalate in many ways: The diversity of data sources means that there are minimal standards for data structure, definition, semantics and content. The lack of control over data production means that you can’t enforce data quality at the source as you can do with
Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data
