While big data is rife with potential, as Larry Greenemeier explained in his recent Scientific American blog post Why Big Data Isn’t Necessarily Better Data, context is often lacking when data is pulled from disparate sources, leading to questionable conclusions. His blog post examined the difficulties that Google Flu Trends
Tag: analytics
Big data hubris
What magic teaches us about data science
Teller, the normally silent half of the magician duo Penn & Teller, revealed some of magic’s secrets in a Smithsonian Magazine article about how magicians manipulate the human mind. Given the big data-fueled potential of data science to manipulate our decision-making, we should listen to what Teller has to tell
El poder de la analítica para un CEO
Los tiempos en que el presidente o el gerente general de una compañía tenía que pedir la información crítica del negocio al área encargada y esperar varios días su respuesta, son ahora cosa del pasado. La agilidad que exige el mundo moderno aceleró los procesos administrativos internos de las organizaciones,