Wubbo Ockels was the first Dutch astronaut in 1984. His flight aboard space shuttle Challenger motivated him in propagating a sustainable futuristic view. He spreads this idea as professor at the Aerospace Engineering faculty of the Technical University (TU) Delft and via innovative transport and energy concepts. Well-known examples are
Ingrid Zeegers is responsible at Philips’ development and design of sustainable business. Zeegers is one of the exponents of the principles of cradle-to-cradle in The Netherlands, and under her supervision the Electronics division now has a different view on the use of materials, energy efficiency and product propositions. A view
Welcome back to our green enterprise checklist for retailers. In my previous posts, I described how to create a vision for sustainability and how to evaluate your operations, merchandise, supplies, advertising and marketing. The final area on our checklist is to evaluate your people. Your People Employees must be trained
Welcome back to our green enterprise checklist for retailers. In my previous posts, I described how to create a vision for sustainability, how to evaluate your operations, your merchandise and your supplies. The next area on our checklist is to evaluate your advertising and marketing. Your Advertising and Marketing Reduce
Welcome back to our green enterprise checklist for retailers. In my previous posts, I described how to create a vision for sustainability and how to evaluate your operations. The next area on our checklist is evaluating your merchandise. Your Merchandise Successful businesses know they need the right product mix for
Welcome back to our series of posts that provide a green enterprise checklist for retailers. In my previous post, I described how to create a vision for sustainability and introduced five areas of focus to help you begin implementing that vision. The first area on our checklist is to evaluate
With increased customer awareness and consumer demand about the virtues of going green, getting your company to become more environmentally friendly is a winning strategy. But sustainable business practices are relatively new to many companies. The most common question I get is: “Where do I start?” There is no direct
Earlier this week, I had a quick meeting with Mikael Hagström, our VP of Operations for Europe, Middle East, Africa and Asia Pacific. As you might imagine, he has a pretty good handle on the use of business analytics around the world. Mikael provided some good suggestions on content for
