Here, not a moment too soon, is a more-or-less random recollection of the big ideas and trends I witnessed at South by Southwest Interactive. Location-based applications were predicted to have the biggest hype, and that was borne out. These are applications, primarily for mobile devices, that let you "check in"
Tag: social media
I started writing this post on the plane coming home from the South by Southwest Interactive festival. If you've been on Twitter the past two weeks, you've probably seen the #sxsw or #sxswi hashtags, and if you weren't actually in Austin, you probably saw them a heck of a lot
Tuesday at the South by Southwest Interactive conference, I had the true pleasure of meeting Capt. Nathan Broshear, who's known on Twitter by one of the weightiest user names you could imagine: @usairforce. He's an energetic and genuine person and a great ambassador for the Air Force. I summarized Nathan's
My friend Meg Crawford wrote a great post yesterday previewing all the great social media activities planned for SAS Global Forum next month. Like Meg, it will be my first time attending SAS' biggest conference of the year and I couldn't be more excited to meet many of the customers
Contributed by Meg Crawford, Marketing Specialist, User & Customer Marketing Hi everyone! I'm Meg Crawford and I have a small and somewhat unhealthy obsession with social media. You may have seen me this year on Twitter as @Postgrad, on Facebook posting on the SAS Global Forum Fan Page, on LinkedIn,
The purpose of this panel was to give some visibility to areas of business that are being affected by social media, outside of the traditional marketing and PR stories we're used to hearing. The panel was moderated by David Meerman Scott, (@dmscott) author of The New Rules of Marketing &
My notes from the Customer Support in a 140-Character World panel. Panelists were Frank Eliason from Comcast (@ComcastCares), Lois Townsend (@ltownsend) from HP, Toby Richards (@TobyRichards) from Microsoft and Jeremiah Owyang (@jowyang) from Altimeter. The moderator was Caroline McCarthy (@Caro) from CNET News. Caroline: Is social media the most effective
Gary welcoming people as they enter his keynote Gary Vaynerchuk (@GaryVee) gave one of the most popular keynotes at SXSW. The auditorium was packed and there was a very warm and genuine vibe. Here are my notes from his talk. Gary started out asking how many people swore they would
My notes from the “Big Campaigns on Digital Dollars" panel, with Melissa Fallon, Chris Hanada, Milo Ventimiglia, Wilson Cleveland and Andrew Hampp. (Their bios are posted on the event page.) The panel focused on working with brands to create online content and web TV series that are fun, intersting and
David Carr after the session These are my notes from the SXSW panel discussion, “Media Armageddon: What Happens When The New York Times Dies?” The panelists were David Carr from The New York Times, Amy Langfield from Newyorkology.com, Markos Moulitsas from Daily Kos and Greg Beato from Reason magazine. The
I arrived in Austin mid-afternoon and got to the convention center in time for the first session on my list, "Do Cool Kids Leave When the Suits Arrive?" The discussion was led by John Biehler and Chris Heuer. I arrived a bit late for this session, having experienced what I'm
Another clip from my conversation with Chris Brogan from December. I asked him to imagine it's ten years in the future. How did social media change business?
Freaky-smart marketing ninja Christopher S. Penn (co-host of the Marketing Over Coffee podcast) had a great blog post recently entitled "Three Nearly Guaranteed Moneymaking Twitter Words." More and more companies are listening in social media, but are they doing it in a way that provides real bottom-line value? Many listen
A few days ago I said Google Buzz and Wave had some very cool features, but the average company wasn't ready for them. I've played around a bit more with Buzz since then, but mostly I've been seeing other people's opinions about it, in Buzz itself, on Twitter, on Facebook
Just when I had finally begun to use Google Wave and was getting a small degree of comfort with it, Google launched Buzz, which is clearly their attempt at out-twittering Twitter. If you have a Gmail account, it's probably showed up by now, integrated into your account. As you would
I went to my first unconference this past weekend, AnalyticsCamp, held at the Kenan-Flagler Business School at UNC-Chapel Hill. I really enjoyed the format. For those of you unfamiliar with the unconference/barcamp model, there's no schedule in advance. Speakers propose their sessions on a wiki, then on the day, they
Last night I was on a panel at the University of North Carolina at Chapel Hill (as I was required to write it when I was a reporter) called "Careers in Social Media," sponsored by University Career Services and organized by Gary Alan Miller. My fellow panelists were Ruby Sinreich,
Recently Mitch Joel and Joseph Jaffe promised to auction off keynote addresses for Haiti relief, with their services going to the highest bidder. This idea inspired me to do something similar here in the Triangle. As with all human endeavors involving more than one person, it took some time to
When Chris visited SAS last month, there was a heated debate going on in social media circles about the idea of "social media certification," and the idea of paying money to become "certified." Here's Chris' take on the subject.
Last night I went to Social Media Club Triangle, ably organized by my friends Wayne Sutton and Jeff Cohen. The event took place at DSI Comedy Theater in beautiful downtown Carrboro, NC (the Paris of the Piedmont). Zach Ward from DSI took us through some improv exercises, then told us
As you may have seen on the homepage of sas.com, or in the tweets and status updates of many of my colleagues, SAS has been ranked number 1 on the Fortune list of 100 Best Companies to Work for in America. We’ve been on the list every year since it
I'll be part of a panel discussion this Thursday, presented by Shift Worldwide. The title is "From Fad to Function: Operationalizing Social Media within Corporations." My fellow panelists and I will be talking about how to take social media beyond the 101-level stuff you probably heard a lot of in
Chris visited SAS in late December. We got him into our video studio to have a conversation with Deb Orton from our Customer Intelligence team about the ways companies are using social media. Those conversations will be available soon on the SAS YouTube channel. Watch this space for more details.
Last night I read Mitch Joel's post entitled "Keynote for a Cause," amplifying an idea originated by Joseph Jaffe. They're both auctioning off a keynote presentation with 100 percent of the proceeds going to Red Cross Haiti Relief. I was excited when I saw this because it's a really smart
In 2009 I spoke at a number of events, some large and national and some small and local, about using social media for B2B. I noticed that the questions changed significantly throughout the course of the year. In January people were asking why they should care about social media and
It's been one year since I took on the job of social media manager at SAS. I've spent a lot of that time working on nuts and bolts, addressing concerns and objections and sitting in meetings (some productive and some less so). My biggest satisfaction in this role has been
Lots of people are understandably concerned about Facebook's recent changes to privacy settings, and what's now indexed by search engines and publicly available. In fact, quite a few of my Facebook friends have posted this as their status today: Check this out: If you don't know, as of today, Facebook
I’ve been working on this post a bit at a time over the course of a few weeks. In the meantime, Amber Naslund posted a compelling argument why she doesn’t want to write a list of social media predictions for 2010. But I’d much rather spend my efforts at the
I think we'll look back on 2009 as the year when social media had the greatest hype, and 2010 as the year we started to really figure out how to make it work. One of the questions that I often heard asked amid the hype this year was, "Are decision