Tag: social media

Customer Intelligence
Justin Huntsman 0
Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business

Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with

Customer Intelligence
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MarketingProfs B2B: It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents

My notes from the MarketingProfs panel "It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents" Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital

Customer Intelligence
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Welcome, Alison Bolen

I'm really pleased and excited that my friend and colleague Alison Bolen is becoming a contributor to this blog. Alison has been one of the most dedicated, vocal and tireless advocates of the value of social media to SAS, even before I started working here. A lot of the progress

Analytics
Alison Bolen 0
Talking about analytics

In a recent Datamation article, "Business Intelligence Software and Predictive Analytics," Jeff Vance asks, "What exactly is predictive analytics?" His answer, in part: "Take traditional business intelligence, combine it with data mining and add on statistical analysis and you have predictive analytics. Math geeks will squabble over the nuances, say,

SAS Events
Brendan Bailey 0
It's Time for Inside SAS Global Forum

Co-hosts Dave Thomas and Waynette Tubbs kick off the behind-the-scenes look at SAS Global Forum 2010.  Learn all about the conference's social media plans and how to submit your suggestions story ideas. Web Links:YouTube:https://www.youtube.com/watch?v=7t_UJexoD20 SAS.com:http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode1

Michael Smith 0
Less me, more blog

For the past 9 months I’ve been sharing my insights into pre-conference planning, and now things are really ramping up for SAS Global Forum. What does that mean for blog readers? You’ll likely see fewer posts from me – but more from some of my fellow SAS bloggers: • Anne-Lindsay

Customer Intelligence
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SXSW: The Big Themes

Here, not a moment too soon, is a more-or-less random recollection of the big ideas and trends I witnessed at South by Southwest Interactive. Location-based applications were predicted to have the biggest hype, and that was borne out. These are applications, primarily for mobile devices, that let you "check in"

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