Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to
Digital banking, big tech and data privacy are all contributing to a shift in the Scandinavian banking scene, according to Tom Palving, Center of Excellence Lead for Digital Communication and Sales Loyalty at Jyske Bank. As a result, says Palving, traditional banks are facing a number of challenges, including: Customers
In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard
