Rapid demand response forecasting techniques are forecasting processes that can incorporate key information quickly enough to act upon in real time by agile supply chains. Retailers and consumer goods suppliers are urgently trying to determine how changes in consumer behavior will affect their regions, channels, categories, brands and products during
Few of us expected to experience problems with retailers during the lockdown. Most people have, after all, been happily buying online for years. Why would anything change just because some physical shops closed for a while, or some people could not go out? However, the challenges went a bit deeper
[Jessica Curtis and Adam Hillman, both Forecasting Advisors at SAS, were co-authors of this post] The world has been dramatically impacted by the recent COVID-19 pandemic. Many of us are juggling a completely new lifestyle that was forced upon us overnight. As consumers find their way to a new normal,
