Learn how banks can combine customer insights, centralized decisioning, and agentic AI in SAS Viya to deliver more consistent, explainable, and personalized customer interactions across every channel.
Marketers have made enormous strides with generative AI (GenAI) over the last year, moving from experimentation to large-scale deployment. But the next shift in AI maturity – agentic AI – is already underway. This shift will push organizations beyond prompt-based productivity and into a world where AI can act, learn
Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by
