The ultimate objective of a churn model is preventing churn by making a retention offer. To determine reasonable values for profit and loss information, consider the outcomes and the actions that you would take given knowledge of these outcomes. For example, the marketing department of a telecommunications company wants to offer a discount to people who are no longer on a fixed-term contract. To prevent churn, the company is willing to make an offer in exchange for a one-year contract extension.
Tag: Model
Assessing classifier performance based on a profit matrix in SAS Viya
Portfolio Optimization using SAS and Python
We will use prescriptive analytics and optimization to select a stock portfolio that maximizes returns while taking risk tolerance into account.
Union Bank uses SAS Credit Scoring to keep at-risk loans from default
Although midsize US banks do not need to follow the Basel II accord, some choose to. And as Hans Helbekkmo, Chief Risk Officer for San Francisco-based Union Bank, told guests at April’s SAS Global Forum Executive Conference, the decision to follow the Basel II requirements using a transparent, in-house approach