In today’s era of digital marketing, advertisers have access to innovative tools and platforms, which enable them to provide Internet users with more personalized ads. Furthermore, in exchange for such helpful and free service, people do not mind sharing a little bit of personal information as it helps them find
Probablemente usted recuerde la entrada masiva de los smartphones con pantalla táctil al mercado en el año 2006. En ese entonces, aún la conversación sobre transacciones móviles se daba entre unos pocos. Las actividades que están ahora firmemente arraigadas a nuestra vida presente, tal vez eran sólo ciencia ficción. Ahora,
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
