I moved to Australia from Belgium two months ago for a short-term assignment. I am very concerned by the exchange rate. My dollars have lost over 15% of their value in euros and I share my frustration around me. People tell me, "Just wait, it cannot stay so low, the
Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre
Because you are already halfway there and you should want the entire process to be data-driven, not just the historical reporting and analysis. You are making decisions and using data to support those decisions, but you are leaving value on the table if the analytics don't carry through to forecasting. In the
How much of your business performance (profit) is driven by external factors versus internal? A figure of 85% compared to 15% was mentioned at last month’s Manufacturing Analytics Summit, and although I could not find the study mentioned to confirm, it feels about right to me. Certainly more than half,
The volume is being turned up on the Control Tower approach to running a business; I have recently been introduced to logistics control towers, supply chain control towers and operations control towers just for starters. I’m sure there must be at least a half dozen more out there – pick
I had the opportunity to moderate a roundtable discussion on risk management at the International Institute for Analytics’ (IIA) winter symposium in Orlando earlier this month. I set the stage for the session with a brief overview of my favorite risk approach, “Competing on Value”, by Mack Hannan and Peter
