Recently, I was reading an online article about predictive modeling and "big data." Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts. After citing numerous external examples and internal tests that the authors had compiled, it stated
Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. With SAS Visual Analytics 7.1 you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing
After the 2014 FIFA World Cup, one thing’s clear: here at SAS, we love football (soccer in the US!). To wrap up the popular 2014 World Cup data visualization series on the SAS Visual Analytics Community, we created a presentation that’s chocked-full of interesting insights. From the trillions of pieces
We’re not sure about you, but we just had the most thrilling, suspenseful, and fun month we’ve had in a while. The 2014 FIFA World Cup may be over, but we’re still amazed by not only the game outcomes and level of athleticism, but also by the wealth of interesting
Data visualization tools are a great way to create impactful reports. A well designed report can give users an understanding of their data quickly and easily. And with tools like SAS® Visual Analytics, users can now quickly visualize and understand vast amounts of data. However, with all the visualization options
“Technological innovation is no longer a choice: it is an imperative.” So said Scott O’Malia, Commissioner of the Commodity Futures Trading Commission, about trade surveillance during his keynote address at the recent SAS-sponsored New Risk in Energy 2014 conference in Houston. He was attempting, as he has before, to spur
Do you ever look at a chart or graph and think about what it’s really trying to reveal? All the time, right? Visualizations are useful because they allow us to analyze information much quicker than if we were to look at the raw data by itself. I say this with
I'm an avid Star Wars fan, and am cautiously optimistic about what J.J. Abrams intends to do in Star Wars VII. The cast for the movie was revealed earlier this week, and today is May the Fourth, an unofficial Star Wars holiday. You might be asking yourself what any of
¿Alguna vez ha imaginado una nave roja futurista que aterrizó en medio del desierto? Así es como se ve el mayor tejado de aluminio pre revestido del mundo: El parque temático cubierto Ferrari World en Abu Dabi, Emiratos Árabes Unidos. Ahora fíjese en la extraordinaria resistencia del color en este techo
In our hyper-connected world, information technology plays a key role in nearly every field and industry. Higher education is no exception, and that’s where EDUCAUSE comes in. This non-profit association works to advance higher education through the use of information technology. One of the primary ways EDUCAUSE achieves its goal
Hoy en día la visualización de datos está siendo el tema central cuando hablamos de big data, analítica e inteligencia de negocios. El tamaño, la velocidad y la variedad de sus datos están creciendo cada vez más rápido, y el mundo del análisis avanzado está cambiando, ¡su compañía no se
Imagine you're a business analyst who just discovered a pattern or trend that could significantly help your organization. What do you do next? You share it. Using SAS® Visual Analytics, you've published your results to the Web and mobile device before, but this time you'd rather work with your findings in
In this interconnected world, it is more important than ever to understand not just details about your data, but also how its different parts are related to each other. Social networks reveal often surprising details about what people think about your product or services, how they are linked to other
I was recently part of team discussing enterprise architecture with a chief IT architect, and we were explaining how SAS can integrate into their existing infrastructure, add business value on top it and even fit into their future planned infrastructure. This conversation was one of the reasons I blogged about
Imagine working in partnership with someone who gives you only part of the information you need to do your job. Need to call a supplier to place an order? OK, here are the first three letters of the company name. Want to see how much profit a store made on a
Last week, we introduced you to Jason Dorsey, the Gen Y Guy. This week, we've asked him to share some advice about managing and marketing to Generation Y. And we also discuss this generation's relationship to data. Check out his answers to our questions below. (And remember, Gen Y and Millennials
A few weeks back I went shopping for a new car. The experience left me wondering why many dealerships—perhaps the stereotypical small or mid-size US business—were so far behind in use of technology. I was surprised at how little use of tech was in place. At about the same time
At SAS, we’ve always been smart about using our own software internally to support our business goals. For an example, read Chris Hemedinger’s post about the SAS program he designed to measure blog activity - and one decision the blog team made as a result. Or, you can read several
If the latest issue of sascom magazine has a theme, it’s preparation. The size and speed of your data is growing exponentially, the world of analytics is changing – and we want our readers to be ahead of the curve. That’s why we’re continuing to explore data visualization. Visualizations are
There is lot of talk at the moment about data analysts or data scientists, but what do you need to be successful in these roles and what type of person do you need to be? The stereotypical view is that we’re ‘a bit nerdy’ and ‘walk around in white coats’,
Industry-changing dynamics like mobility, smart products, social media and embedded computing put a premium on big data and the insights you can gain from organizational data. As a result, the opportunity to be disruptive with analytics has never been greater. Yet, when it comes to making analytics work, not all organizations
We’ve all seen those climactic movie scenes, where the hero of the story figures out how to “save the day” with only minutes to spare. Imagine a rogue CIA operative dashing into a situation room with the last-ditch information that averts nuclear war – and, as always, succeeding. Nothing says
Big data. It’s still the hottest topic going – and making it pay off continues to be a challenge. According to a recent IDG Research survey, organizations’ biggest big data headaches are: 1) lack of skills needed to run analysis and 2) difficulty in making data available to users for
As a marketer interested in analyzing my campaign data visually, I recently had a chance to slow down and read this TDWI checklist report entitled “Seven Steps to Deploying Visual Analytic for Improving Actionable Insight” by Dave Stodder, Director of TDWI Research for Business Intelligence. What it helped me understand is
SAS Global Forum 2013 provided a platform for SAS to share its vision. If you couldn't make it to San Francisco, no problem, I have interviewed our key thought leaders to bring you their thoughts in a game of buzzword bingo. First up is Paul Kent, SAS' Vice President of Big Data. Paul
The Data Visualization Charting 101 seriesexplores different tools to visualize data. Check out other posts to see which data visualization is right for you. My grandmother often used the saying “as the crow flies” when giving directions, referring to a straight line being the shortest distance between two points. When
The Data Visualization Charting 101 series explores different tools to visualize data. Check out other posts to see which data visualization is right for you. Have so much data that your head is spinning? If you have a lot of data that needs to be visualized, a scatter plot, aka
What do you see when you look at the picture to the right? Like you, I see a busy dad with his daughter trying to maneuver a shopping cart full of groceries! But the real question: is there more? What do you really see? In a business setting, depending on
I’m a geek at heart – I always have been and I always will be. I love technology and I love math. I love that my job combines both. But you know what is even better? In today’s world of big data and data visualization, it is totally fashionable to
As a boy growing up in the 1970s, I was fascinated in particular by dinosaurs. I knew all their names, Tyrannosaurus Rex, Diplodocus, Triceratops etc. And I could also remember in which geological time period they lived, and on which continent; and what they ate, often each other of course!
