Tag: data visualization

Analytics | Data Visualization
Georgia Mariani 0
Data visualization helps University of Louisville achieve its 2020 strategic plan

When senior leaders at the University of Louisville (UofL) approached Vice Provost Bob Goldstein in early April 2016 with a request for a fully functioning data visualization platform by start of the 2016 fall semester—just four months away—he did not panic. Instead, Goldstein, along with Becky Patterson, Executive Director of

Data Visualization
Michael Thomas 0
Immersive analytics: yes or no?

I’m drawn to immersive analytics (IA) because it covers areas I’ve been looking at since 2012, and have been publishing on since early 2014, like virtual reality and data worlds. I’m retroactively applying the cool new term IA (not to be confused with AI for artificial intelligence) to all of my activities

Data Visualization
Leo Sadovy 0
How to make your pie chart worse

You have all seen, or perhaps even created, some really bad graphics: Cluttered, confusing, too small, incomprehensible. Or worse, the author may have committed one of the three unforgivable sins of data visualization by deceptively distorting a map, truncating the axis so as to misrepresent the data, or used double

Analytics | Data Management | Data Visualization
Ian Jones 0
No data scientist? No analytics platform? No problem.

“Analytics” and “data scientist” aren’t new terms, but they are trending buzzwords. The popularity of these concepts has created a false impression: Analytics are mysterious abstractions that can only be decoded if you have a white lab coat and an advanced degree in computer science. The reality couldn’t be more different.

Advanced Analytics | Analytics | Data Visualization
Suzanne Clayton 0
Digital transformation = increased expectations for media & entertainment

Consumers want content 24 hours a day, seven days a week, all around the world. It's a tall order for media & entertainment (M&E) companies and a 180 degree shift from days past. How do they provide enough content to meet demand? Audiences are binge watching over-the-top (OTT) programming, creating

Data Visualization | Students & Educators
Georgia Mariani 0
Community college answers complex ‘why’ questions with data visualization and analytics

Reporting can reveal last year’s graduation rates or this semester’s completion rates at a local community college. But drilling further into that data to ask why students aren’t graduating or why they aren’t enrolling requires more complex analysis. At Sinclair Community College in Dayton, Ohio, college administrators and professors are

Customer Intelligence | Data Management
Suneel Grover 0
Web analytics vs. digital intelligence - what's the difference?

The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard

Customer Intelligence
Suneel Grover 0
Analytical segmentation for data-driven marketing

Marketers have used segmentation as a technique to target customers for communications, products, and services since the introduction of  customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, geography, behavior, psychographics, events and cultural backgrounds. Over time, segmentation has proven its value,

Customer Intelligence
Suneel Grover 0
Translating predictive marketing analytics through visualization

Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with

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