In his pithy style, Seth Godin’s recent blog post Analytics without action said more in 32 words than most posts say in 320 words or most white papers say in 3200 words. (For those counting along, my opening sentence alone used 32 words). Godin’s blog post, in its entirety, stated: “Don’t measure
A lot of data quality projects kick off in the quest for root-cause discovery. Sometimes they’ll get lucky and find a coding error or some data entry ‘finger flubs’ that are the culprit. Of course, data quality tools can help a great deal in speeding up this process by automating
My previous post explained how confirmation bias can prevent you from behaving like the natural data scientist you like to imagine you are by driving your decision making toward data that confirms your existing beliefs. This post tells the story of another cognitive bias that works against data science. Consider the following scenario: Company-wide
