As an unabashed lover of data, I am thrilled to be living and working in our increasingly data-constructed world. One new type of data analysis eliciting strong emotional reactions these days is the sentiment analysis of the directly digitized feedback from customers provided via their online reviews, emails, voicemails, text messages and social networking
We sometimes describe the potential of big data analytics as letting the data tell its story, casting the data scientist as storyteller. While the journalist has long been a newscaster, in recent years the term data-driven journalism has been adopted to describe the process of using big data analytics to
Sometimes you have to get small to win big. SAS Data Management breaks solution capabilities into smaller chunks – and deploys services as needed – to help customers reduce their total cost of ownership. SAS Master Data Management (MDM) is also a pioneer in "phased MDM." It's built on top of a data
