We sometimes describe the potential of big data analytics as letting the data tell its story, casting the data scientist as storyteller. While the journalist has long been a newscaster, in recent years the term data-driven journalism has been adopted to describe the process of using big data analytics to
Tag: data quality
Lean against bias for accurate analytics
SAS Master Data Management: a smarter approach to a unified view
Sometimes you have to get small to win big. SAS Data Management breaks solution capabilities into smaller chunks – and deploys services as needed – to help customers reduce their total cost of ownership. SAS Master Data Management (MDM) is also a pioneer in "phased MDM." It's built on top of a data
Big data hubris
While big data is rife with potential, as Larry Greenemeier explained in his recent Scientific American blog post Why Big Data Isn’t Necessarily Better Data, context is often lacking when data is pulled from disparate sources, leading to questionable conclusions. His blog post examined the difficulties that Google Flu Trends