PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within
Tag: data mining
The analytics-driven marketing evolution in life sciences
The twelve days of big data analytics
On the first day of Big Data Analytics my colleagues sent to me: A data scientist discussing a decision tree On the second day of Big Data Analytics my colleagues sent to me: Two business analysts and A data scientist discussing a decision tree On the third day of Big Data Analytics my
Flexibility of SAS Enterprise Miner
Do you use an array of tools to perform predictive analytics on your data? Is your current tool not flexible enough to accommodate some of your requirements? SAS Enterprise Miner may be your solution. With growing number of data mining applications, having a tool which can do variety of analysis