While 2015 was an unpredictable and often difficult year for many UK retailers, their customers have certainly prospered. The Christmas season, in particular, saw increased discounts for the fifth year in a row. This followed a period when changing weather patterns and price deflation had already offset predicted sales, both in-store and
A few weeks ago I had the opportunity to attend the 2015 EyeforTravel Connected Traveller Conference. Based on the spelling of the word “traveller” which my American version of MS Word continuously wants to autocorrect, you can correctly assume the conference was hosted in London. During the conference, one phrase
¿Cómo pueden las empresas dar seguimiento a un cliente con tantos canales de comunicación y dispositivos a su alcance? ¿Cómo puede capitalizar una empresa el conocimiento que ya tiene de sus clientes? ¿Cómo optimizar la relación con el cliente? ¿Cómo convertir una mejor relación en oportunidad de negocio o -aún
