Real-time analytics: the key to success in banking?
SAS study (i.p. w. Harvard Business Review, Accenture, Intel) to learn more about how companies are enhancing their business.
Tag: customer analytics
Harnessing data to deepen the relationships to your customers
In a world of fast, convenient, personalized service, customers expect businesses to go the extra mile to meet their expectations. How can organizations establish closer relationships, especially in crowded markets? With industry disruptors nipping at their heels, established companies are looking for fresh ways to strengthen relationships with new and
Tuning in to the voice of the customer in real time is easier than you think
For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed