Tag: customer analytics

Customer Intelligence
John Balla 0
The 12 Days of Marketing

I am one of those people that frequently walks around with a soundtrack playing inside my head, and during the holidays it usually involves Bing Crosby or Nat King Cole crooning about snow or jingle bells. It might involve grandmas getting run over by reindeer, or the female sensation du

Customer Intelligence
Peter Dorrington 0
Lost in translation

As a marketer I spend all day, every day thinking about expressing how my company's products meet market/customer needs. I work hard on the prose, simplify the diagrams and especially focus on the underlying issues. That said, I have a sneaking suspicion that I could be doing better and here's

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